Visual Merchandising

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 During my stint with Trident Group, a leader in towel and bedsheet manufacturing with multiple locations in India, my role encompassed a broad spectrum of retail design and experience creation. 

I was responsible for designing not only  layouts for Experience centres and Exhibitions but also visual merchandising, Graphic design in creating communication materials (like catalogues and leaflets), Packaging design for the products and creating an end-to-end customer experience. Key Project Executions include :

• Design and execution of seasonal window display concepts across locations in India.
• Developed exhibition stalls for Heimtextil Frankfurt, Yarnex, and other key events.
• Created Experience Centres both within India and internationally.
•  Worked on product storytelling through graphic design elements, creating communication materials and packaging design. 

This role honed my ability to integrate design thinking into both physical and digital experiences, ensuring a seamless connection between product, space, and customer engagement.